The Midwest Twisters Brand

OUR BRAND

WE ARE ORANGE!

Contents

OUR BRAND
WE ARE ORANGE!
Colors
Text
Apparel
Hats
Logos

Colors

Colors for apparel:

Hex colors:

Orange: #DC4405
Black: #000000
White: #FFFFFF

Text

Font Family: Arial

Typefaces: Arial Regular, Arial Bold, Arial Italic, Arial Bold Italic, Arial Black, Arial Black Italic

Basic Text Areas: MWT uses the above typefaces in “regular text” areas of all material. Artistic text areas of material do not follow this guideline… however… the use of different font families should be kept to a minimum.

Headlines / Billboard Signs / Attention Getters: Arial Black Italic (-15º skew) using all capital letters is used to grab attention. This typeface is identifiable to MWT as it is also the font of our logo. MWT also uses Arial Black Regular

Apparel

Stock t-shirt: Gildan 8000 (adult), Gildan 8000B (youth)

These shirts were chosen because they are 50% cotton / 50% polyester and don’t shrink. They are also a classic t-shirt fit and come in Pantone 1665 C.

Hats

Hats: Sport-Tek^® Flexfit^® Cool & Dry Poly Block Mesh Cap (STC22)

Hats should only have an MWT embroidered on them. The thread should be matched to Pantone 1665 C. Color of hat can be black or grey heather.

Logos

At MWT our color is our brand and “WE ARE ORANGE”. All of our logos and apparel MUST include the color orange. For this reason is it very important to understand that our logos can only be used on certain backgrounds.